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Why Are So Many People Starting Soft Washing and Pressure Washing Companies?

Updated: Mar 23

Is the market already over saturated? Yes and No is the short answer.

The increase in people starting soft washing and pressure washing businesses is at a crazy high. This has a lot of professionals wondering...

Why are there so many new soft washing and pressure washing companies?

In recent years, the demand for professional cleaning services has surged, leading to an increase in the number of people starting soft washing and pressure washing companies. As we roll through 2023, the trend shows no signs of slowing down, and here we explore some of the reasons behind this increase.

  1. Increased awareness of the importance of cleaning: With the ongoing COVID-19 pandemic, people have become more aware of the importance of maintaining clean and sanitized surroundings. This has led to an increase in demand for cleaning services, including soft washing and pressure washing, which can help to remove dirt, grime, and other harmful contaminants from surfaces.

  2. Growing popularity of outdoor living spaces: In recent years, there has been a trend towards creating outdoor living spaces, including patios, decks, and outdoor kitchens. These areas require regular cleaning and maintenance to keep them looking their best, which has contributed to the growth of soft washing and pressure washing companies.

  3. Increasing affordability of equipment: Advances in technology have made it more affordable for individuals to start their own soft washing and pressure washing businesses. High-quality equipment is now more accessible than ever before, allowing entrepreneurs to invest in the tools they need to start their own successful businesses. Years ago stores like Manatee Pressure Washer Supply and Repair were few and far between. Now almost every major city has a dedicated store to pressure washing and soft washing equipment nationwide. New manufacturers are building more affordable options and equipment is widely available.

  4. Rising demand for eco-friendly cleaning solutions: As consumers become more conscious of their impact on the environment, there has been a growing demand for eco-friendly cleaning solutions. New homes being built also require new techniques when cleaning. Soft washing and pressure washing companies are able to meet this demand by using environmentally friendly cleaning agents and methods.

  5. Strong potential for profitability: Soft washing and pressure washing businesses have the potential to be highly profitable. With relatively low overhead costs and a steady stream of customers, these businesses can quickly become lucrative ventures for entrepreneurs looking to start their own companies. This is just a few reasons why more people are starting pressure washing and soft washing companies each year.

Overall, the increasing demand for cleaning services, the popularity of outdoor living spaces, affordability of equipment, demand for eco-friendly cleaning solutions, and potential for profitability have all contributed to the rise of soft washing and pressure washing companies.

Is It Worth It?

The demand for soft washing and pressure washing services has skyrocketed. As more people are becoming aware of the importance of maintaining their properties' cleanliness, they are turning to professional cleaning services. The rise of social media has also played a crucial role in increasing the demand for these services. People are now sharing pictures of their clean properties on social media, and it has become a trend to have a pristine-looking property. This trend has made it essential for businesses and homeowners to keep their properties clean, making soft washing and pressure washing services a necessity.

Another reason why more people are starting soft washing and pressure washing companies is that the start-up costs are relatively low. Unlike other businesses that require a significant investment in equipment and inventory, a pressure washing company can start with just a pressure washer and some cleaning agents. This makes it easier for anyone with a passion for cleaning to start their own business, even with limited funds. Many businesses require $100,000+ to get off the ground. For pressure washing and soft washing you need much less up front to get things off the ground and you can quickly scale your business and equipment as demands grow.

The flexibility of running a soft washing or pressure washing business is another attractive factor. Most pressure washing companies are service-based and don't require a physical location, which makes it easy to work from home. This flexibility also allows business owners to set their schedules, which is particularly appealing to those who want to work part-time or have other commitments. Many people start out part time in the pressure washing and soft washing industry and quickly have to struggle to maintain their full time job and newly developed business. This shows that there is a huge demand nationwide for pressure washing and soft washing services.

In addition to the relatively low start-up costs and flexibility, the profit margins of soft washing and pressure washing companies are attractive. The average rate for a pressure washing job is around $100-$200 per hour, depending on the location and the type of job, equipment and many other factors. Soft washing jobs can command even higher rates due to the extra care required for delicate surfaces, chemicals, and equipment needed to get the job done.

With the right marketing and a consistent stream of clients, a soft washing or pressure washing business can quickly become profitable.

The satisfaction that comes with owning a soft washing or pressure washing business cannot be overstated. There is nothing quite like the feeling of seeing the before-and-after transformation of a dirty property into a clean and beautiful one. This sense of accomplishment and pride in one's work can be a significant motivator for those looking to start their own businesses.

At Manatee Pressure Washer Supply and Repair, many of our staff are seasoned professional washers, paver sealers, window cleaners, and business owners. We understand the struggles and best practices for running a successful pressure washing or soft washing company and use our knowledge to help our customers grow their business each and every day. Our team of professionals is here to help! You can reach out to us anytime on our site at for more info or help.

The increase in the number of people starting soft washing and pressure washing companies in 2023 is a result of the high demand for these services, low start-up costs, flexibility, high profit margins, and the satisfaction that comes with owning a successful business.

As long as people continue to value clean properties, the demand for soft washing and pressure washing services will remain high, making it an attractive industry for those looking to start their own businesses.

If you are looking to start your own pressure washing or soft washing business there is a ton of resources available online via books, articles, videos, and groups of professionals who work together in the industry. This industry is one of the greatest to be in, running a business is hard, but not impossible! Financing options are also now more readily available to the industry where as years ago this was not the case. We work with several finance companies that specialize in working in this industry.

What does this mean for Current Professionals in the industry?

If you run a pressure washing and soft washing company, standing out from the competition is essential for the success of your business. Many people say the market is saturated or that the market has too many cheap guys in it. This may be somewhat true... but does not mean it has to effect your business. As more professionals enter the industry it gives customers options to choose what they want. Not every customer is your customer. Some people are looking for a quick fly by night cleaning. Others are looking for a professional to maintain and care for their property like they do. It's your job to stand out and advertise to the customers you actually want to work for instead of just taking every job that comes your way.

In Florida especially, more people are moving to the state than ever before. Housing development is on the rise and this means more work is available for everyone in the pressure washing and soft washing industry.

If you are already a professional in the industry, you have knowledge, experience, and expertise that can help you stand out from the competition. The greatest thing we have learned in all of business is that customers can't know what you do if they never know you even exist. Stand out and take pride in being a professional in the industry and continue to provide excellent customer experiences, this is the way to find success.

Here are some tips on how you can differentiate your company from others in the industry:
  1. Develop a Strong Brand: Creating a strong brand is essential for any business, and it's particularly important in the pressure washing industry. Develop a brand that is memorable, professional, and unique. Your brand should reflect your company's values and communicate what sets you apart from the competition. Many people use things like custom cards, shirts, or more to help grow their business. If you need help with this you can reach out to Dab Marketing anytime for advice or info on how to grow your business and ways they can help.

  2. Focus on Customer Service: Providing exceptional customer service can set your pressure washing company apart from competitors. Respond quickly to inquiries, be professional and courteous in all interactions, and make sure customers are satisfied with the results of your work. You can use software like House Call Pro or many others to help you manage your customer database and excel in amazing customer service.

  3. Offer Unique Services: Consider offering unique services that are not commonly provided by other pressure washing companies. For example, you could specialize in cleaning certain types of surfaces, such as roofs or gutters, or offer eco-friendly cleaning solutions. You can specialize in removing certain things like rust or oxidation. You can also add services to your business that help support it like window cleaning or paver sealing.

  4. Use High-Quality Equipment: Invest in high-quality pressure washing equipment to ensure that you can provide the best possible service to your customers. Using outdated or low-quality equipment can lead to subpar results and damage to property. That is where we come in. At Manatee Pressure Washer Supply and Repair we specialize in keeping the items you need to run your business every day. If you need anything, take a look at our Online Inventory.

  5. Promote Your Company Online: Establish a strong online presence through your website, social media, and online directories. Make sure your website is easy to navigate and showcases your services and unique selling points. Use social media to engage with customers, share photos and videos of your work, and offer promotions. If there is anything that we can tell you that is important its this. Companies who dominate on social media stay top of mind for current customers and have the ability to gain new customers for free by posting and making content related to the industry.

  6. Provide Competitive Pricing: While pricing is not the only factor customers consider when choosing a pressure washing company, it's still an important consideration. Offer competitive pricing without sacrificing the quality of your work or customer service. When it comes to being a specialist, showing your customer the value you provide is the greatest way to gain higher tickets. People are more likely to spend more money with a professional expert than the cheap guy. Show the customer the value you provide and ask for your price.

By implementing these tips, you can differentiate your pressure washing company from competitors and attract more customers. As more and more people continue to try their hand at pressure washing and soft washing its time to stand out from the rest.

If we can help you with anything please reach out to us on the chat or at the shop.


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